Awareness & Audience Building
Without awareness for your brand, product or service customers cannot buy from you. Building an audience and creating awareness are more important now than ever. Gone are the days when securing shelf space in a major retailer nearly guaranteed sales. Consumers are bombarded with content and spoiled with endless opportunities to spend their hard earned cash on a never ending list of products and services. Our team is here to help you ensure that you get the attention your business needs.
Our team will start by developing a clear messaging strategy, determine the best audience and the influencers, media outlets and online presences they frequent. Once this is determined we will work tirelessly to get your message in all the right places.
As a company that also operates our own publications we have an understanding of what most media outlets want and need in order to share your story. The depth and number of engagements in certain outlets also influence our decisions, in today’s fast paced world a New York minute is normally insufficient to deliver results.
You know the numbers, social media is where all your customers are everyday. Audience building is an extremely important part of any social media strategy. Over the years we’ve helped our clients build massive audiences on multiple platforms and we’re quite sure we’ve found a simple yet effective recipe for success.
Our team will help you determine the right approach to social media for your business and assist you in finding your voice. Crafting the right strategy and knowing exactly what you are trying to achieve and how will take the guess work out of being a social media success. We can do it with you or for you depending on your team composition and long-term goals.
SEO Search Engine Optimization
Content is king but not a kingdom. We have ranked our clients and our own publications for over 100,000 search terms on the first page of Google. There are many elements that go into good search engine optimization and our team can help you determine which actions will provide the best return on investment. We can help you create great content, optimize your site, handle off-site SEO and all the fun dorky stuff we love doing.
An important note: Search Engine Optimization can be a long process and will most likely not deliver instant results. Our team will help you determine a search engine optimization strategy that is realistic and aligned with your overall goals. We have consistently delivered industry leading results for our existing clients and look forward to working with you to do the same.
Events – Digital & Traditional
When it comes to events we are experienced in providing the support required to make your event a success and to help you leverage the in-person relationships you build. Our creative team is highly skilled in creating all the necessary elements for your event including branded giveaways, apparel, backdrops, tents, print material as well as digital solutions for lead capture and providing interactive stations for potential customers.
Our team is also great at marketing events and related activities to ensure your event is a success. We look forward to working with you to make your events a success.